AYAYI the Metahuman

The first metahuman of China, AYAYI, officially started her KOL career on popular social networking platform XiaoHongShu

AYAYI metahuman (a high-quality digital character) was created by RM Inc. (燃麦科技) earlier this year. This, according to most of her followers, astonishingly beautiful digital woman released her first post on May 20th (Chinese version of Valentine’s Day and a big shopping festival in China) this year on XiaoHongShu (Chinese popular social network). So far, this post received more than 100,000 likes and nearly 3 million views. Within weeks, AYAYI's fan base reaches almost 100,000 followers and is quickly growing. After hours of a heated online discussion whether she is digitally created or a real person, the company behind her design released an official statement that she, actually is the first metahuman of China.

AYAYI is not the first one of her kind, more than 50 digital people around the world have been created so far, but she most certainly is the most realistic. RM Inc. from Hangzhou, incubation and operation company for ultra-realistic digital humans, spent more than half a year, went through 40 iterations and consulted teams from a whole range of industries in order to come up with the final version of AYAYI.

As expected, AYAYI captured public attention overnight, especially when it comes to younger generation (60% of AYAYI's fans are between 16 to 27-year-olds, 83% of them are women). Within the first few weeks of her existence, AYAYI shared photos of her riding a bicycle, reading a book, posing in different outfits.

It is no wonder that she received invitations to prestigious events and attracted attention of luxury brands.

Sources: 微信，天眼查，虎嗅，小红书

Categories: China Market, RED, Virtual KOL, Metahuman